A generic domain name is your Internet-based business’s most effective and long-lasting marketing strategy.
Getting your website noticed by your potential customers is becoming increasingly difficult in today’s competitive online marketplace.
If you don’t have tens of thousands of dollars to spend on advertising and search engine optimization, you may end up in a bottomless pit of huge search engine databases and never get noticed.
It’s now easier to get noticed and attract millions of search engine visitors from day one. Domain names are one of the most important marketing strategies you’ll ever choose to optimize your ranking on thousands of search engines and attract millions of visitors each year.
Having generic keywords in the domain name will make your website rank higher (in the first 20 listings on top search engines) than the most optimized website.
There are many things to consider before buying a domain name. For your website to be visible to buyers when they use a search engine to find a product or service, it must rank among the top 20 listings. You can ensure this by using a generic domain name for your website.
For example
Search engines are very similar to the Yellow Pages of your local phone book, where you can find companies that provide the products/services you are looking for by searching under the generic name of the product/service. Similarly, some search engines list websites according to how closely their names match those of the items being searched for.
If your company name is ABC Corp. and you are in the business of selling baby toys online. Your Domain Name will drive a thousand times more targeted traffic if it includes your “Main Key Word” like:
- TopBabyToys.com
- JustBabyToys.com
- CustomBabyToys.com
- BestBabyToys.com
- UniqueBabyToys.com or,
- ABCKidToys.com; Instead of your brand name ABCCORP.COM.
A good generic domain name in search engines can put you ahead of your competitors and be worth millions of dollars.
At the time, some companies believed that company recognition was the key to success and was willing to pay a lot of money to achieve this. As a result of the internet, knowledgeable company executives are now able to attract more buyers to their businesses.
Conclusion
If you are not willing to spend more than hundreds of millions of dollars on advertising, selecting a generic domain name that identifies your product or services will be much more important.
Generic domain names and programmers who understand the importance of generic keys to search engine spiders will place your website well above your competition.